Brands are using QR codes more and more. Consumers can access special content and competitions on their websites scanning posters on the go using their smart phones. No need to type anything: point, scan and go online! This one is a Sephora campaign spotted on Grand Street, NYC.
Just back from New York City with some cool inspirations.
Time Square is one of the best places on earth to diffuse your message in the quickest and most effective way. Like this one I came across to have people refilling their bottles with fresh water on the go. Basically a mobile version of a old fashioned drinking fountain, not always available in modern cities.
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