Clean water on tap
Just back from New York City with some cool inspirations.
Time Square is one of the best places on earth to diffuse your message in the quickest and most effective way. Like this one I came across to have people refilling their bottles with fresh water on the go. Basically a mobile version of a old fashioned drinking fountain, not always available in modern cities.
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It's interesting how we ended up needing creative design, advertising campaigns, cosmetic sponsors and partnerships with the fashion week just to pour ourselves a glass of water. Great post, I suppose "modernity" is the key. Hopefully the water refill was even free!